Consumer Touch Points are all forms of communication between the consumer and the service providing enterprise. For example, for a telco, a consumer will contact the service provider (telco) by call centre (voice/IVR etc), web portal and mobile application primarily.…
Is Mobile Analytics for me?
If you are from business team or from IT thinking of is mobile analytics for me?, then the answer is simple – if you donot have mobile applications being offered by your enterprise to your employees or to your customers, then…
Data -> Information -> Insights
It used to be a herculean task earlier to get data from the data owners Viz for a fleet management company in Bangalore, it was almost impossible to know the airlines passenger traffic in all metropolitan cities in India so…
Opinion Mining – part 1
Dictionary defines ‘Opinion’ as personal view(s), attitude(s), or appraisal of person or a thing. With the availability of processing power and internet at finger tips in the form of mobile devices, it’s common for people to publish their opinion about everything that they hear…